Don’t just chase
virality. Design it.
Get clear playbooks for Xiaohongshu, also known as "Little Red Book" or "RedNote". Plan your posts, seed with intent, and turn attention into sales.
Powered by WECOFA, a Singapore-based agency helping Western brands grow across Chinese-speaking markets. Learn with the Playbook or let our team handle strategy, content, and verified brand growth. All in one place.
“I show up, post on schedule, tweak my captions, and polish every edit… but nothing seems to move. I’m running out of ideas!”
We hear this a lot. Great brands and creators post with discipline but still struggle to get noticed. The problem isn’t the effort, it’s the strategy. Xiaohongshu rewards trust, not trends.
The right content doesn’t just look good, it builds connections that convert. The Playbook shows you exactly how to do that, helping you turn every post into a step toward growth you can measure and repeat.
Now available for download
How to Grow on Xiaohongshu
This shall be your concise field guide that helps you design posts people actually save, share, and search for. Learn what gets noticed on Xiaohongshu and how to turn that visibility into results that last.
Start with the 5-Step
Xiaohongshu Plan
Get a free action plan direct to your email now that shows exactly how brands turn saves and shares into real sales. Learn the five steps that make discovery, trust, and conversion work together.
You can’t map out Xiaohongshu from a single lucky post. The signals are very noisy. That’s where a proper strategy and system come in.
Little Red Book Mastery helps creators and teams move from sporadic hits to repeatable traction.
“We followed the weekly seeding cadence and rewrote captions using the post anatomy. In 28 days our save rate doubled and profile taps grew 2.4x. It finally feels predictable.”
“Once we stopped chasing trends and used a proper seeding plan, saves jumped and comments felt natural. Two posts started showing in XHS search within weeks.”
“The post anatomy checklist cut our drafting time nearly in half. More importantly, we finally knew why a post worked, so we could repeat it.”
“I used the framework solo. Consistent saves, steady profile taps, and enquiries that actually convert. It feels intentional now.”
“The English-to-Chinese keyword mapping was the unlock!! Search visibility improved and our how-to series started compounding week by week.”
“Clear briefs. Clean cadence. Real feedback loops. We moved from random spikes to predictable momentum.”
JOIN THE
XIAOHONGSHU
COMMUNITY
This isn’t just another "ebook". It’s a clear, repeatable system for Xiaohongshu and your business. Join a growing community of creators and teams using our proven playbooks to plan smarter posts, seed with intent, turn attention into sales, and share what works so you don't get left out.
Xiaohongshu at a glance:
180K+
Brands on XHS
3M+
Daily notes published
300M+
Monthly active users
100M+
Number of creators
Xiaohongshu isn’t just for China anymore. It’s now the fastest-growing platform in Asia, US, UK and beyond. You don't even need to know Chinese to use it!
Be a part of the movement.
Feeling a little overwhelmed?
If all this feels like a lot to take in, you’re not alone. Xiaohongshu can be complex, but you don’t have to figure it out by yourself. Our team at WECOFA works with brands worldwide to turn these strategies into clear, done-for-you campaigns that actually drive results.
GET IN TOUCH
Little Red Book Mastery is powered by WECOFA, a private limited digital marketing agency incorporated in Singapore, with global footprints across South East Asia, China, the US, UK and UAE.
Email: [email protected]
WECOFA Pte Ltd
8 Burn Road, #15-09 Trivex
Singapore 369977
Telephone: +65 9131 4122
Powered by WECOFA Pte. Ltd. Singapore
Copyright 2026 © LittleRedBookMastery.com // Terms of Use // Privacy Policy