Our Team

Built by practitioners who work on real Xiaohongshu campaigns, not theory decks. The Little Red Book Mastery team combines strategy, execution, and platform expertise to help brands grow on Xiaohongshu with clarity, trust, and measurable results.

Our team uses hands-on Xiaohongshu strategy and execution to help brands build trust, visibility, and sustainable growth.

Scroll Down

Ken Ong

Director, WECOFA

Ken Ong is the Director of WECOFA and one of the core strategists behind Little Red Book Mastery.

He focuses on building predictable and sustainable growth systems, helping brands move away from short-term spikes and toward marketing that aligns with real operational capacity.

Within Little Red Book Mastery, Ken shapes the strategic frameworks that turn Xiaohongshu into a repeatable and manageable growth channel.

Andy Kho

Campaign Strategist, WECOFA

Andy Kho is a campaign strategist at WECOFA specialising in marketing automation and conversion systems for F&B and service businesses.

He helps brands reduce no-shows, capture missed enquiries, and turn one-time customers into repeat customers through automated bookings, follow-ups, and CRM workflows without adding manpower.

Within Little Red Book Mastery, Andy ensures traffic and attention are supported by systems that convert interest into real business outcomes.

Evan Hwong

Strategy and Operations, WECOFA

Evan Hwong leads strategy and operations at WECOFA, with hands-on experience across food, lifestyle, and cross-border brands in both Singapore and China.

He specialises in turning platform strategy into practical execution, helping brands understand Xiaohongshu’s culture, trust signals, and buying behaviour without unnecessary complexity.

Within Little Red Book Mastery, Evan ensures every framework is grounded in real-world execution so brands can move from discovery to results with clarity and confidence.

Feeling a little overwhelmed?

If all this feels like a lot to take in, you’re not alone. Xiaohongshu can be complex, but you don’t have to figure it out by yourself. Our team at WECOFA works with brands worldwide to turn these strategies into clear, done-for-you campaigns that actually drive results.

GET IN TOUCH

Little Red Book Mastery is powered by WECOFA, a private limited digital marketing agency incorporated in Singapore, with global footprints across South East Asia, China, the US, UK and UAE.

Email: [email protected]

WECOFA Pte Ltd

8 Burn Road, #15-09 Trivex

Singapore 369977

Telephone: +65 9131 4122